COVID 19 Industry Updates – The Impact on Independent Companies
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Visha Skincare

Visha Skincare, founded in 2014 by Dr. Purvisha Patel, is a safe, cosmeceutical-grade line that addresses fine lines and wrinkles, hyperpigmentation, scars, acne, and sun damage. Dr. Patel is a Board certified dermatologist, MOHS and cosmetic surgeon, and the owner of Advanced Dermatology and Skin Cancer Associates in Memphis, Tennessee and Olive Branch, Mississippi. Through treating her patients, Dr. Patel noticed a need for simple products that delivered results quickly against the signs of early aging and beyond. With a true love for science, she created her own technology that serves as the backbone of her skincare products to address multiple skin issues, be cost-effective, and suitable for everyone. The hydroquinone-free brand is perfect for all ethnicities and genders, and includes two lines – the Advanced line and the Mommy line (free of the retinol & caffeine found in the Advanced line and perfectly safe for pregnant/nursing moms and babies). The multi-tasking capabilities and twice-a-day usage of each product, reduces the need for multiple products, increasing compliance and creating results.

Currently, Visha Skincare has two lines of products, the Advanced Line and the Mommy Line. Each line includes a serum, cleanser, eye booster, and either a scrub or body balm. In the past six months, Visha Skincare launched the Rejuvenating Moisturizer, a multi-tasking moisturizer that replenishes moisture that is lost from hormonal changes and Face2Feet, a multi-tasking body balm, both part of the Advanced Line. The lab is currently working on a moisturizer for the Mommy Line that can be used on sensitive skin/rosacea. The brand also hopes to launch a Fitness Line soon. Visha Skincare’s short-term goals involve increasing U.S sales, both from an online presence and in retail stores, which would allow the brand to grow and evolve in a faster manner with its plans for new products. The brand’s long-term goals involve sharing the amazing results of their products with the world, in particular, their development of Illuminotex - a ground-breaking technology created by Visha Skincare and made for over-the-counter use. Illuminotex uses known natural melanocyte inhibitors to attain skin lightening of sun damage and scars without hydroquinone. This technology can be shared with other skincare brands that want a safe agent to lighten hyperpigmentation. Visha Skincare products incorporate all the skin and scientific knowledge gleaned from a dermatology practice, while removing harmful ingredients. Visha Skincare addresses all the needs of a skincare line in the least amount of product necessary. Visha Skincare multi-tasks just as much as you do! Visha Skincare products can be found online at, Amazon. com, and at Advanced Dermatology and Skin Cancer Associates. Dr. Patel said, “ICMAD has helped Visha Skincare learn more about the skincare and beauty industry. Bringing clinical knowledge to the lab and then to the public requires necessary steps and procedures. ICMAD has helped Visha Skincare learn how to bring itself to the public and helped guide the brand along the way.”