COVID 19 Industry Updates – The Impact on Independent Companies
Member Spotlight

Members who make a difference.

KBL Cosmetics


KBL Cosmetics was founded in 2016 in Azusa, California by its owner Helga Arminak.  Helga has been in the beauty industry for 25 years and is an award-winning supplier and manufacturer of components for multiple types of packaging.  She started her business to bring innovative concepts to retail-ready products for customers in the personal care sector.  KBL Cosmetics is a cutting-edge, full-service cosmetic company and industry leader that offers services ranging from brand ideation to high-quality manufacturing.  Their mission is to provide solutions that are ahead of the curve and utilize innovative,
technology-driven strategies throughout the entire process.  KBL Cosmetics is a high-volume manufacturer and supply chain partner.  KBL Cosmetics has partnered with many major brands, residing within categories in mass, prestige, and luxury that are distributed in retail, chain drug
stores, online, specialty channels, and department stores.  KBL believes its success comes from an
extensive on-trend library of speak-to-market, innovative, and custom formulations.  “We are
constantly striving to innovate new methodologies combined with the latest technologies and
research.  We pride ourselves on consistently being at the forefront of the industry, continuously
innovating formulas with the latest technology and the newest trends, all at our state-of-the-art
facility.” – Helga Arminak.


KBL’s short-term goals include attracting and partnering with larger companies to increase sales.  Long-term, they want to become a powerful company that can lead the trade market not only in North America but globally.  “KBL is currently expanding our business to include e-commerce.  We have begun working on a new natural product line” says Ms. Arminak, “our process is designed to handle all aspects of product operations, everything from brand ideation to high-quality manufacturing completion.  Our team will provide you with insight on trend intelligence while providing you with top-of-the-line R&D, quality assurance, and manufacturing capabilities to offer you the best product at the most competitive pricing.  When you partner with us, you are partnering with a full team of professionals that will help you navigate creative business strategy, product development, and testing, to meet all of your cosmetic needs.”  When asked about the relationship between KBL and ICMAD Ms. Arminak said, “We believe ICMAD can help our business grow faster than we could on our own.  ICMAD has the resources to help us compete within the marketplace and around the world.  We can grow our business exponentially through ICMAD.”