Member Spotlight

Members who make a difference.

Garcoa Laboratories

Garcoa Laboratories was built as a literal labor of love.  Founder and CEO Greg Rubin founded Garcoa Labs in an effort to attract the woman of his dreams who led a renowned natural skin care company at the time.  After meeting his future wife, Greg entered the skin, hair, and beauty business as a manufacturer.  Throughout the early part of Greg’s career, he had the good fortune of working in a multitude of industries and in a myriad of positions.  This included owning/ operating retail stores, manufacturing facilities, research and development labs, and brokerage houses.  His diverse background ultimately provided him the experience he needed to start a liquid manufacturing business in the liquid CPG industry.  He has since worked to build one of the premier liquid cosmetics manufacturers in the United States.  Garcoa Laboratories is America’s largest woman-owned, private label, controlled label, and contract manufacturer with facilities in multiple countries.  Their unparalleled commitment to quality, service, value, and innovation has made them the sought-after manufacturer to some of the world’s most trusted and familiar brands.  From product and ingredient research to marketing insights and manufacturing, they specialize in developing programs that are revolutionary and exclusive.  From concept to shelf, Garcoa has become a leading CPG manufacturer with broad expertise in all aspects of product development or program of products.  Garcoa product offerings include skin care, hair care, men’s shaving and grooming, multi-cultural beauty care, foot, bath, and body, specialty bath fizzing bath bombs, artisan crafted bar soaps, baby, and over-the-counter topicals along with light household, limited vitamins, and powder products.


Garcoa Laboratories has a talented group of individuals that make up their product development team.  Their diverse backgrounds and industry expertise span all areas of development including research, marketing, R&D, creative, and package design/engineering.  While it is no secret that innovation is the lifeblood of any successful business, it should be noted that an inclusive culture is a critical part of innovation.  “Garcoa is committed to being a market leader that is renowned for its ability to continually introduce new concepts and technologies to the marketplace.  We encourage all members of our team to collaborate and push the limits of what is possible.” – Greg Rubin.  Garcoa looks to continue its empowered performance culture that gives the organization an ability to maintain its position as the innovator in the industry.  Mr. Rubin said, “Our company motto is ‘Where Innovation Thrives!’; it’s not just a tag line.  We live and breathe it every day.  We challenge ourselves to do things differently, think outside the box, and look to other industries for inspiration.”  Garcoa’s products can be found in mass drug and food retailers as well as professional beauty distributors.


When asked about the relationship between Garcoa and ICMAD Greg said, “The industry needs an organization that represents its best interests.  Fortunately, President and CEO, Pam Busiek, and the team from ICMAD help its members navigate through the rapidly changing industry.”

Member Since: 2015